The power of design and packaging on Amazon & Co.

In Germany, around 244,000 active "sellers" sell more than 586 million products on Amazon, ranking third worldwide, just behind the UK and the US. Growth compared to 2018 was 17.5 percent. More than 50,000 taps and 100,000 drinking bottles are waiting for customers to be delighted. Nutritional supplements or beauty products are also listed on the German Amazon marketplace with more than 20,000 results. And all these items have to be packaged safely and attractively according to Amazon guidelines and to increase sales. 

Because a pretty product picture alone is not enough. Potential customers also take a closer look when making a purchase on the Internet. Reliable and, above all, high-quality product packaging can increase sales by up to 60 percent. Anyone who avoids the low investment costs of a few cents for printed outer packaging will have to accept a loss of sales.

The printing industry is also adapting to the trend

This is precisely the area that some online print shops are now picking up on. The print store Flyeralarm from Würzburg, which generated sales of 347 million euros in 2019, offers 11 fixed standard sizes of packaging in its web store. On the other hand, online printers such as WirliebenDruck.de or PACKOBEL.de offer folding boxes made to measure and with numerous finishes in their online print shop. A folding box configurator guides potential customers to the customized cardboard box in an easy-to-understand way and an option for designing the folding box online, including a three-dimensional preview of the end product, rounds things off. 

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What are folding boxes?

Folding boxes are packaging die-cut from a cardboard previously printed in the customer's request and glued by machine to protect a product and sell it better. There are numerous, different boxes, such as automatically closing boxes, drawer boxes or inverted boxes. Boxes with a device for hanging on cash register displays and dispensers are also possible. The choice of different models is determined by a print store in your online store.  

What makes a sales-promoting folding box?

A folding carton must meet the following criteria to significantly increase sales online as well as at retail:

1. Sufficiently stable cardboard at least 360 grams thick
2. High quality white base with smooth surface
3. Appealing packaging design that fits the target group
4. Precise offset printing and pre-glued tabs
5. Fast availability and delivery times on the part of the printer
6. Wide range of formats, at best free formats

If you follow these points when choosing the right packaging printer, you will reach your goal quickly and cost-effectively.

Customized folding cartons alone are not enough

Jan Simmerling, founder and managing director of WirliebenDruck, also recognized this back in 2012: "[...] In addition to the absolute freedom to freely calculate one's product packaging, fast and reliable delivery dates were also very important to us. That's why we invested in our own production plant for folding cartons back in 2012. With a sophisticated and innovative production process, we succeeded, custom folding cartons in just three to four working days and send them to the customer or contract filler so that stocks can be replenished quickly, as on retail platforms such as Amazon." 

But not only that. From the very beginning, Simmerling, an entrepreneur from Detmold, focused on making a big difference in packaging printing, despite initial difficulties in keeping up with the market in terms of price: "We produce exclusively in the high-quality offset printing process and use a bright white luxury cardboard made of cellulose, the best printing techniques and high-quality materials thus merge to create an unprecedented end product". And with this, the trained art director hits the bull's eye - because it is details in terms of quality that a customer pays attention to when unpacking nutritional supplements, medical products or cosmetics. And a returning customer is ultimately the wish of every FBA seller, even in the digital age. 

Such specialized online printers are worth real money, because instead of adapting one's product to standard dimensions of packaging manufacturers, nowadays everything has to be tailor-made and individual. This is the only way retailers and producers will be able to stand out from the crowd in the future.

The development of the last few years on Amazon and Ebay shows that the trend towards online trade is growing. Some markets in the area of dietary supplements are already covered and in the hands of individual large groups. The convenient home delivery and the sometimes lower prices are decisive for this. So that future Amazon retailers also advertise their products according to standard, Amazon has published the packaging guidelines for trade on Amazon under the following link:

https://sellercentral.amazon.de/gp/help/external/G200141500?language=de_DE

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