New logo for the online print shop WirliebenDruck

Redesign of the logo of the folding box printing company WirliebenDruck

On 02/24/2022, we redesigned our original company logo on our own after more than 10 years. The original, artistic and colorful logo was replaced by a modern, clear and shorter logo and a new font.

"We wanted to set clear accents with a memorable and simple design. The old logo was no longer up to date," says Jan Simmerling, founder and managing director of the online print shop for folding boxes and classic printed matter."We replaced the word "love" with a new icon, which in the print color magenta on the one hand symbolizes a heart and stands for the love of printing, but on the other hand also contains two other hidden symbols. On the one hand,a drop is depicted, which stands for the printing inks and the beginning of every printing project, and on the other hand, interestingly, a capsule is also depicted, which stands for our largest customer group we specialize in - manufacturers and sellers of nutritional supplements," says Jan Simmerling.

Since 2016, the print shop has had a special focus on the production of custom printed folding boxes, stickers and package inserts, for example for food supplements, medical or Amazon products, and has been enormously successful with this. The online print shop supplies major brands and manufacturers with hundreds of thousands of folding boxes, stickers and shipping cartons every week.

"With our new logo and further, future changes, we will continue our successful concept and remain the fastest folding carton producer and one of the largest manufacturers for packaging and folding cartons. We will continue to optimize our market position so that in the future even more customers can rely on our personal and direct service, speed and uncompromising quality"